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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image

by Bernd H. Schmitt,Alex Simonson

ISBN 13: 9780684826554

Format: Hardcover (256 pages)
Publisher: Simon & Schuster
Published: 03 Nov 1997

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Marketing Aesthetics

by Bernd Schmitt,Alex Simonson

ISBN 13: 9781439172926

Format: Paperback (368 pages)
Publisher: Free Press
Published: 27 Apr 2009
Other Format: Hardcover

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